If you are using the same old tactics to promote your brand on Instagram and it’s not working, then it’s time to rethink your strategy. The platform has evolved a lot since it was made so the same tactics won’t score you the same sort of engagement.
Recently there has been fierce competition between brands that are constantly trying to gain customers’ attention. If you are promoting on any social media site, it is better to have multiple strategies up your sleeve to effectively promote Instagram to your target audience.
Here are some effective ways in which you can promote your Instagram page.
Create Quality Content
There is no such thing as enough content when it comes to your Instagram feed. There is so much you can post like customer review photos, short videos, memes, written content, etc. You need to experiment and determine what works for your audience. For this, you have to post frequently and increase your content production.
The best way to keep your users engaged is to post at least once or three times a day. To appear front and center in people’s feeds, post content on Instagram stories. Make sure you create content that is well-received and loved by the audience.
Save Your Content
When you take your time and effort to create a perfect Instagram story with filters and music, it will be a waste not to save it.
Since stories are visible for only 24 hours, you can keep a record of your brand stories with the use of an Instagram story downloader. You can easily save content on any of your devices including your computer, phone, and tablet.
User Generated Content
Besides creating original content for your brand, Instagram is a platform where you can share reviews and personal experiences with a product or service. Now brands can more effectively promote their products by posting customer reviews on their products instead of just telling their customers to buy them.
User-generated content proves that people buy your products. With the positive experiences of others, more people are encouraged to try them as well.
Use hashtags on your posts that go along with your brand to encourage sharing and promotion of your content. If you run a beauty products brand, use general community hashtags specific to it such as “#beauty”, and “#skincare”.
Make sure to use multiple related tags to make your content searchable which instantly increases your reach. To choose the best ones for your posts, use hashtag analytics tools to find out what’s resonating with your audience.
Work with Influencers
Instagram is the best site to publish ads without shoving them in their followers’ faces. You can effectively work with influencers to indirectly promote your brand to a much wider audience. Influencer marketing entails a paid relationship with another Instagram account that has loyal followers.
You need to find the right influencer that falls in your niche to both sell your products and give your brand more exposure. Make sure they have followers that actually engage with their content.
